Our Portfolio
Success Stories That Speak For Themselves
Sales Generation
Objective
Upon the launch of the new brand, Simparica, pet owners were given the opportunity to sign up to receive reminders for when it was time to refill and/or give their dog their monthly dose of Simparica.
Execution
Communications were personalized to account for a multitude of situations:
- Communication preference of email or text
- Multiple dogs using Simparica, even if they were on different dosage schedules
- Reminders for dosing a pet and for ordering a refill for their dog
Results
- 40.93% Open Rate
Text and Email
Marketing
The goal was to provide pet owners with an engaging positive experience, which in return reinforced a positive brand image and indirectly increased sales as well.
Success Stories
Digital Marketing for Tradeshows
A personalized comprehensive nurture campaign designed to encourage booth and workshop attendance along with targeted follow-up and lead scoring in place.
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Lead
Generation
Increased lead generation with an email nurture stream, where leads were taken directly to an online storefront to make a purchase.
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Website Design
and Build
An interactive website designed to educate pet owners on diabetes in cats and dogs and how AlphaTRAK can help regulate the disease.
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