Last updated on June 9, 2021 It is your online storefront that provides your target audience with the relevant information of what your business offers. It helps increase brand awareness and builds customer loyalty. The more traffic you get on your website, the more there are chances of your business getting qualified leads.
So what can drive traffic to your website? This article covers all strategies ranging from social media marketing to nontraditional marketing tactics that can help you increase traffic on your website.
Table of Contents
Target topics with high organic traffic potential
Search Engine Optimization is the best digital marketing tactic a business can use to increase web traffic on its website. It helps achieve consistent and long-term results. If your website’s content targets topics that have high searches it can help your website rank higher on search engine results pages (SERPS) and will lead to passive organic traffic generation on your website.
Using the right keywords is very important. Choose the keywords that have high search volume but less competition so you can rank for those keywords easily.
Learn what people are looking for
You need to understand what your target audience is searching for. If you are a business that sells clothes, you need to be aware of the latest fashion trends like which color or fabric is in these days. It allows you to modify and optimize the content on your website according to those trends.
You should also provide all the important information about your business you think would be relevant for your target audience. The more transparent you are, the more the customers would trust your business and its website.
Update and upgrade old blogs and landing pages
Make sure all the content on your website is up to date. To boost your website’s traffic, update your old content and give yourself an improved and fresh SEO score. When you tell search engines that your content is new, it will help you rank higher on search engines because you would have bettered the content customer-wise and SEO-wise. The higher you rank, the more traffic you will get on your website.
Optimize content with LSI Keywords
LSI keywords or Latex Semantic Keywords are words that are relevant to a particular keyword for example; words like roads, automobile, and engine, and relevant to the word car. Using such keywords can improve SEO traffic and create more visibility and higher rankings in search results. If your website includes different LSI keywords in its content that relate to your main keywords, Google sees it as more relevant for a particular search query, which results in your website ranking higher in its search engine results pages (SERPs) that inevitably results in your website getting more traffic.
Publish pages that are SEO optimized
Again, Search Engine Optimization is key. No matter how informative or engaging the content on your website is, if it is not optimized properly for the search engine it may not rank as high as you want it to. If you want to drive traffic to your website make sure all the content is optimized using the right keywords and links so it can rank better on the search engine results pages (SERPs)
Make sure your web pages are mobile-friendly
According to Blue Corona, 70% of web traffic comes from mobile phones. Google prioritizes websites that are mobile-friendly. Websites that are optimized for mobiles rank better than those that don’t. In January 2021, there were 4.32 billion active mobile internet users, which people everywhere are using mobile devices. From doing a simple search to buying concert tickets, people prefer doing everything using their smartphones. The reason is it’s fast and easy. If you’re not optimized for mobile, you can’t offer your customers immediate service and you majorly miss out on ranking higher. Making your website mobile-friendly automatically opens your customer base up to anyone performing a mobile search that will lead to more traffic on the website.
Use catchy and captivating headings
Make your content more engaging. Use headings that will immediately catch your target audience’s eyes. According to a survey a catchy heading accounts for 50% of a blog-posts success. If you fail to capture your target audience’s attention through a headline the rest of the content becomes useless. Make sure the headings deliver what the entire content is about in a precise but unique way so it stands out and engages more customers towards your website.
Email Marketing
Email marketing can be a powerful digital marketing tool that can be used to inform your target audience and to drive people to specific pages on your website. Around 60% of marketers believe that email marketing offers the best ROI. If you want to drive traffic to a particular page on your website you can do so by using the right CTAs on your emails.
High-quality backlinks lead to high-quality referral traffic
Backlinks help websites increase their SEO traffic and rankings on search engines. When it comes to improving how your website ranks on search engines, cultivating links from other websites that point back to your site is extremely important. The better linking you do the higher your website will rank which will lead to an increase in traffic on your website.
Bottom Line
No matter how great your website is, it won’t matter for your business unless people visit it. It’s important for your website to get sufficient traffic that can lead to more conversions. Visit NX3Corp and let our web experts help you in boosting the traffic on your website.