Before digital advancements and facilities that we can leverage today, people used to market their work, products, or businesses through different advertising techniques such as TV advertisements, newspapers, or even radio – however, in today’s time digital marketing and the several online platforms are utilized for easy and effective marketing.
To gain more customers you have to opt for new advertising techniques that are organic and paid advertisements. Both of these marketing techniques have their own specific benefits, but since organic traffic takes time so opting for a paid advertisement can be your best bet.
Once the search engine marketing has shown your results on the SERPs, it means your marketing and advertising have worth it, as from there you will reach potential customers, gain their trust, and be their number one choice – for that you need to earn a google screened badge. But how to get Google Screened, and how can you use it to your advantage? Read on, and you’ll find all this and more in this guide.
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What Is Google Screened?
An initiative by Google to verify local service providers is called Google Screened. Regulatory third parties, the local state, and Google’s Local Service Ads are used in connection with the Google Partner program and Local Service Ads to carry out a thorough background check.
The purpose of this google verification process is to determine the reliability of that service provider – and to evaluate whether the reputation and license are valid and on a good note.
This assessment is primarily designed to check the applicant’s online reputation so that they can get Google’s iconic green mark which is known as the “Google screened badge”.
The badge essentially confirms that the local business has all the necessary Google screening requirements. These businesses are referred to as Google-trusted service providers.
The Importance Of Google Screened
You can drive a large number of customers from Google’s local service Ads with the use of the Google Screened badge. Google screened badge carries immense importance since getting this badge can improve your:
Visibility
Since now you have the authorized green check from Google, your visibility will automatically increase too. Get the google screened badge and you will witness a massive increment in your SERPs ranking.
Moreover, when a customer will search for related queries, your business will appear on the first page and with a trusted recommendation from Google.
Trust
Google is one of the largest search engine platforms in the world, so getting a google screened badge serves as a great first impression on the customers who will see your name appear on the top. This shows a high level of trust and reliability since Google has selected you as a worthy and authorized provider, assuring the customers on your behalf that you will surely deliver the services you promised.
Lead Volume
After gaining a Google screened badge you will appear on the first top results and because you are on the top of the list, it is more likely to have more calls and direct leads from customers. This is one of the biggest advantages of having a google screened badge that generates several leads of potential customers.
How To Get A Google Screened Badge?
For example;
You are the manager of a local real estate company and you require a Google screened badge. The first step is to build a local service ad profile using Google Ads. After that, you are required to submit important information like your license and other background records.
Once your company is thoroughly revered and inquired you will soon receive an authentication email from Google through which you can earn a “Google Screened Badge”. Moreover, you need to maintain a 3 star rating on Google My Business profile or higher than the 3 star.
Guide To Set Up Google Screened
You must enter your Google Account, which also serves as your Google My Business Profile, to begin the setup procedure. After that, just follow the simple instructions below:
- You have to submit some relevant documents to Google which includes the name of your business, the year of the company’s foundation, the owner’s name, credit card information, company EIN, a headshot for attorneys, and lots more documentation
- The Ads signup form should be local
- All information needs to be provided to Google for a smooth screening process
- It may take a while for some items to be approved, and your Google My Business reviews will be imported
Do You Need A Marketing Agency To Earn A Google Screen Badge?
Many companies and businesses are trying to get Google screened and to achieve that, they try their best to work on their search engine marketing because effective marketing techniques will lead you to the success you desire.
Gaining a Google Screened Badge is worth all the effort, you have to maintain your online presence and social media platforms for the sake of earning customers’ trust.
With all these maintenances you also have to deliver the services that you promised to deliver and for all of these processes and efforts, hiring a marketing agency would be a wise and effective decision.
The reason for hiring a marketing agency is that the marketing team will manage your overall online profile aligned with the latest trends and new techniques that will in turn increase the chances of attracting more customers and gaining their trust.
In that way, by achieving the targeted goals with the help of a marketing agency like NX3 Corporation, you can apply for a Google-screened badge.
NX3 Corporation is one of the most trustworthy marketing agencies in the U.S, which not only ensures to take your business to the peak of its success but will also guide you with all the latest and innovative marketing ideas as well as how to get a google screened badge.