Effective Brand Storytelling: Connecting You To Your Audience

What is Brand Storytelling?

Storytelling has been a centuries-old medium for entertainment, advertising, marketing, and now branding. The elements of storytelling have also been the same since the beginning, and those key factors are what is applied to brand storytelling. 

Storytelling is considered art, rightfully so, but it’s also an important part of science. The human brain responds to stories in a very complex manner; it emotionally invests itself in the narrative, in such a way that interpreting stats and figures seem much easier. 

Elements of Storytelling

So, what exactly are these elements that are needed to cement the foundation of your brand and its story? 

Every story is divided into three parts: the beginning, the middle, and the end. Then you have a theme, climax, and resolution. The question that should be coming to your mind right about now is: Who is the hero of this story? Here’s the twist – Your audience is your hero. Now, all the plot holes in your brand story should be filled. Your brand story revolves around your audience. Just like you wouldn’t read a chemistry book to gain Literary knowledge; you need to be aware of who the story is intended for.

Let’s turn the page and read about some effective brand storytelling that will help you connect with your audience.

Humanize your brand:

Poor brand storytelling often ends with empty seats in the theater. Authenticity is the core of your foundation. Think of what your company is rather than what it does. The line between logic and emotion becomes very vague when it comes to brand storytelling. Your goal should be to lean on the emotional side of the spectrum. Connect with your audience on an emotional level rather than logical; this will lead your sentimentally connected customers to visit your brand 32% more and spend 46% more money. 

Engage with your audience:

No one likes boring and predictable stories. Tales of damsels in distress and knights in shining armor are of days gone by. What your brand needs are effective storytelling that your audience will engage with. Curate content that your audience can relate to while maintaining your originality. Utilize technology to its fullest, develop user-friendly websites and social media platforms. A great brand storyteller will produce relatable and personalized content for the consumers. Quick analytical skills and seamless execution on different platforms will get you a consistent influx of customers.

Embrace evolution:

Stay up to date with relevant trends. Brand evolution does not mean that you leave your origin at the front door, you take it in with you and nurture it into something great and ever-evolving. Tell your own story, but the way your audience wants it. Your story will stay true to its own and your customers will keep coming back for more of the same content, but differently; think, visual representations, written content a mix of both. Take a full dive in instead of just testing the waters for your effective brand storytelling. 

Analyze and Build:

One step back is going ten chapters back, not something you want in your story. Take the above-mentioned element into consideration and think of measures to take when a conflict arises. After all, you’re telling a story, and every tale has a conflict in the climax. Your brand story is like a building construction site; a work in progress. You would not want to stay stuck in the same chapter your whole brand life. Take this as an opportunity to incorporate something new and better. Pay attention to which platforms provide the best results, your on-site traffic, conversions, leads, and any other metric that is crucial to your brand building. 

Final Note

Humans are molded and wired in a way that effective brand storytelling will always bring back your customers again and again over time. Your brand is your offspring, a legacy; it would be only fair if you also treat it like one and nurture it into something that you can proudly tell as your brand story to people, years later when they close their eyes and imagine a brand of their own. Your brand story is your story and at NX3 Corporation, we are here to help you write the best tale for your brand.