Generation Z Marketing – How to Target Gen Z in 2022?

Generation Z marketing or Gen Z marketing is a relatively new phenomenon in the field of digital marketing. They are the first generation of true digital natives. Marketing to the kids from this generation is fairly demanding, as they require more information, are quite indecisive, and need an added edge of entertainment with engaging content that can appeal to them.

Digital marketers need to be on their toes while marketing for people from this generation. They need to be extra innovative and inventive. They should experiment with unconventional strategies as the marketers won’t be able to persuade people from this generation to buy the products they are marketing, using the usual conventional methods that were applied on previous generations like the millennials.

Who is Gen Z?

There are some discrepancies and conflicted opinions about the precise time span that makes up generation Z. But the general accord seems to extend over a 16 years span, from 1996-2012, which means the individuals from this generation can be from 8 to 25 years old.

Generation Z is also referred to as post-millennials, homeland generation, or the iGeneration. It is the most racially and ethnically diverse generation. They grew up in a time when smartphones, social media, and the internet were on a rise globally, which makes them extremely tech-savvy, social-minded, and altruistic. This generation likes brands that are inclusive, have a clear vision, and most importantly the ones that have a strong online presence. In order to successfully do Gen Z marketing, it is imperative to understand the importance and characteristics of this generation.

Importance of Gen Z marketing in 2022

Generation Z comprises about 40% of the total U.S consumer market and has a buying power of over $140 billion. They are the trendsetters of the world. This generation seems to be more vocal about their opinions which means if they have anything positive or negative to say about the products they use, they’ll use public mediums to communicate their opinions. That is why it is important to ensure that diverse Gen Z marketing strategies are used to market the products to this generation.

Taking note of what they prefer and like is important because once they find something appealing in your product, they’ll talk about it on social media and other digital platforms creating a positive word of mouth for your products.

How to target Gen Z in 2022? – Vital Strategies

It’s important to understand the ways in which Generation Z can be approached. Here we mention 4 Gen Z marketing trends, using which you can divert the Gen Zers to your business and its products and know-how to target Gen Z

1. Share your business’s values and vision

While it is important to establish a clear vision and mission for your business, it is also important to communicate that vision to the people. Gen Z is known for being more socially conscious. They talk about things that they believe are wrong with the world. Issues like diversity, animal cruelty, LGBTQ+ rights, problems surrounding the African-American community, and more. They like brands that are socially responsible and most brands these days try to communicate that to the people through their vision and mission like Ben & Jerry’s does with its mission statement that says:

“To make, distribute and sell the finest quality ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.”

 With this statement, they are proving that they are considerate towards the environment and prefer using natural ingredients in their ice creams. Putting a statement like this in front of the people is an important part of Gen Z marketing strategy.

2. Have meaningful interactions with the customers to generate value and brand loyalty

Gen Z consumers prefer interacting with the brands on a personal level. Brands can do that by sponsoring events that contribute towards the betterment of the world or by conducting online games for brand campaigns or contests for taking ideas from the general population. The inclusion of people in business activities can encourage people and motivate them to buy your products.

3. Understanding the social media dominance of Gen Z

One of the Gen Z marketing trends to keep note of is the absolute outburst of social media in recent times and their presence at each and every platform. Generation Z views social media in a different manner. It’s not just limited to graphically appealing posts of the products.

It is important to get personal like responding to their feedback, creating online communities to cater to a specific target market, and persistently talking about the social issues of the world.

All these approaches can keep the Gen Zers engaged towards a businesses’ social media platforms.

4. Influencer marketing is key!

 The market size of influencer marketing is expected to grow and reach $13.8 billion by 2022. According to influencer hub, for every dollar that is spent on influencer marketing, the expected ROI will be up to $5.20. That is $5.20 per dollar!

The increase in influencer marketing had a significant impact on print advertising as print advertising decreased a lot over the years. The people of generation Z tend to trust the opinions of people online. A good review from an influencer with a large following can significantly impact the sales of a product. This makes influencer marketing a very important part of Gen Z marketing.

Marketing to Millennials vs Marketing to Gen Z – What has Changed?

Marketing to millennials is entirely different from marketing to Gen Z as the significant characteristics of the people from these generations are very different. The millennials are more idealistic, they focus on experiences and prefer brands that share their values. They were raised by baby boomers.

As for Generation Z, they are more pragmatic, they are mobile natives that prefer brands that feel authentic. The Gen Z attention span is significantly low. They are harder to engage and it’s, even more, difficult to retain them as customers because they can easily jump to a different and better product.

In terms of changes that come with Gen Z marketing, it needs to establish a very strong social media presence and be interactive on those platforms. It is also important to keep innovating and make their products better in order to retain customers. Millennials can stay loyal to a single product but not Gen Zers as they keep on trying new products in the market.

Final Thought

Digital marketers are now employing different Gen Z marketing strategies to create content that is more compelling to this generation. This generation comprises of the future decision-makers of the world so devising Gen Z marketing strategies will not only benefit businesses in the short run but is also important for the businesses’ growth in the long run.

Different marketing agencies have also adopted Gen Z marketing as a part of their digital marketing services portfolio. Visit Nx3corp.com and receive consultation from our expert and highly professional digital marketers on the Gen Z marketing strategies that you can implement on your products.