Google Rolls Out New Google Core Update 2022

What is a Core Update? 

After almost every three to four months you would see a change in how Google ranks indexed web pages. Sometimes certain webpages ranking high would start ranking low for their targeted keywords while the low ranking ones would start ranking high. This happens due to the core updates that Google rolls out after every few months. 

A core update is a change in the ranking algorithm that Google makes in order to improve the relevance and quality of Google’s search results. Google also rolls out minor updates every now and then, but those updates are different from these core updates. Those minor updates may affect up to 1% of all searches while core updates bring a significant change to search results affecting 10% of the searches. 

The impact of Google Core updates

Your website’s ranking depends on how Google incorporates your webpage into its algorithm. Thanks to Search Engine Optimization (SEO), you can give your website the highest ranking by applying an effective SEO strategy and having it favored by Google’s algorithm. However, Google’s ranking algorithm changes whenever it rolls out a new core update, regardless of how big or small the update is. This change that these updates bring with them is inevitable.

The impact core updates leave behind is largely felt for a few days until you get the hang of it and start adjusting your strategy to the new update. Google core update presents a paradoxical phenomenon with its ability to impact SERPs adversely for a while but they are equally important for effective search results. 

How you can prepare your website for Google Core Updates 

If your website experienced a whammy at the hands of Core Updates by Google, you may want to prepare your website to endure the impact of future updates. And thanks to several ways, you can easily equip your website to deal with the next Core Update. 

Google usually reveals its intention of releasing a new Core Update much earlier than expected and keeps talking about it on Google’s Webmaster Central blog or Twitter account. You can simply keep yourself well acquainted with every development on these platforms and can take action on your website accordingly. Google usually talks about what changes the new update brings or what type of website it will affect. 

Another way to prepare your website, if Google does not announce its core update beforehand, is to focus on your content more than the offsite promotion. Create backlinks and improve your website’s content to keep it relevant. Google first focuses on the quality and relevance of your website to decide the ranking. So if your content has both quality and relevance, no update can put it on the back burner. 

The majority of the Google SEO updates or google algorithm updates penalize those websites which engage in manipulative SEO practices. So avoid keyword stuffing, link spamming, and paid links.

There is no way you can fix your website after the update has dropped in because core updates or google algorithm updates don’t work like that. Re-assessing your content quality is the best way to go about as advised by google that your content must have Expertise, Authoritativeness, and trustworthiness (EAT). 

Google Core Update May 2022

Google never reveals the changes its new core update brings to the search results but SEO experts around the globe do their best in analyzing and giving their findings to the world. Following the same pursuit this time as well, SEO experts have noticed that Google is now favoring those websites which have more video and specialist content. Google is also focusing more on understanding the language intent with its new update. 

Google has introduced restrictions for the content which is generated by AI copywriting tools, as observed by our SEO experts. With this update, websites will not be able to generate content with the help of AI copywriting tools as Google will detect it and as a result, the ranking of that website may be affected adversely. So if you use such tools, you can either tweak the AI tool-generated content to bring a human factor to it or you can simply avoid it altogether and use actual content writers and channel experts to write your content.

How you can leverage the Google Core Update May 2022

While Google has mentioned on several occasions that there is no way you can fix your old webpage and curb the negative impact of the new update, you can leverage the new update to rank your future web pages higher. By following the below-mentioned steps, you can leverage the new update effectively. 

• Incorporate video content as much as you can 
• Prefer professional and specialist content over general content 

If you still want to educate yourself more on how google core updates work and what you can do to improve your web pages, you can follow expert SEOs and google spokesperson on related platforms.