Last updated on January 11, 2023 Offering the most extensive customer and seller base in its marketplace, and being a universally popular eCommerce retailer – Amazon is without a doubt the most beneficial platform to display your value propositions. While you can choose to become a seller at Amazon whenever you like, understanding the importance of the best Amazon storefronts and being able to create a storefront for your products enables you to unleash the full potential of your business.
You as an Amazon seller can achieve greater positions with the help of the best Amazon Storefronts, apart from the Enhanced Brand Content (EBC) and Amazon A+ Content.
Amazon Store allows you to maximize your engagement with the buying customers, by enabling you to design and offer an exceptional shopping experience for your brand. It also helps your customers to get involved and gain more information about your brand, as well as the range of products.
Moreover, by working on and improving all the business-related metrics such as traffic, sales, engagement, etc – you can also end up enhancing the customer experience entirely.
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What is an Amazon Storefront?
An Amazon storefront can be explained as your very own product outlet on the Amazon platform, allowing you to display, market, and sell your products. The difference between being a seller on Amazon and creating your own storefront is that with a storefront you will be given a designated URL address that will lead your buyers from Amazon’s main page to your specific store; this will provide an exclusive buying experience for your brand, where customers can only shop for the products your business offers without being distracted by other businesses and what they offer.
Benefits of Having an Amazon Storefront
Listed below are a few of the benefits that creating the best Amazon storefront brings along:
– Customization Options: With an objective to help your brand create its unique identity, and have your products stand out, the Amazon storefront offers complete customization options; which is something that can not be availed as a standard Amazon seller.
– Unique Layouts: To help you create an Amazon store with an attractive outlook of your choice, Amazon offers multiple templates for you to choose from i.e. Marquee, Product Grid, and Highlight.
– Unique URL: You can also contact seller central and request a unique “vanity” URL address for your store, once your Amazon Storefront is approved. This can then be used to have a direct link to your store, and not to the general product listings.
– New & Best-Sellers: Being the owner of an Amazon storefront also allows you to distinctly showcase all your new products by highlighting them, while the same can be done to prominently display the best-selling products of your brand.– Storytelling: One of the best advantages that an Amazon store offers is that you can also post photos as well as custom videos to attract, develop, and maintain an interested customer base by visually depicting your brand story.
How To Create An Amazon Storefront?
Being a Brand Registered seller is an essential prerequisite in order for you to create an Amazon Storefront – this basically consists of applying for a Brand Registry status, along with placing a trademark of your brand on all the products you are planning to sell on the store. After completing all the required eligibility criteria, these steps listed below can be followed to successfully create an Amazon Storefront:
- Gather Your Branding Assets: Just like all the product listings and brand assets on Amazon, even your Storefront is an extension of your brand; which means that it should also be portrayed like any other branding asset that your company manages, such as your website and physical store (if any). With your brand assets all in one place, you will now be able to better represent your brand message and value in the marketplace; while also creating a unique and uniform identity across all platforms.
- Create a Storefront Strategy: You should first think and understand your need and purpose for wanting to create the store in the first place before you start with the process. You will either create this store to educate your customer base on your products by providing detailed descriptions and use cases, or to maximize the conversions by creating a massive presence on Amazon. Regardless of what your strategy will be, make sure to have it decided beforehand.
- Develop Creative Assets and Images: Now the next part requires you to organize all of your creative assets, product listings, custom graphics, and images, along with embedded videos and banners; with an objective to reinforce your brand’s presence. Having the access to design the entire outlook of your storefront is a feature that can be leveraged to unlock the full potential of your brand and all the products – appropriate visual depiction can be a very beneficial aspect and can deliver results that you might not have expected.
- Invite Feedback and Edits: Once your Storefront design has been finalized, make sure to get as much feedback as possible. Your sales, marketing, operations, and even finance team should take a look at your Storefront to ensure it is conveying the right message and is set up for success.
Publish and Refine: Publish your Storefront and start promoting to customers via paid ads and other channels. Be sure to track Store Insights, adapt, and make changes to your Storefront as necessary based on customer interactions, emerging trends, and the evolution of your brand over time.
How To Drive Traffic To Your Amazon Storefront?
Creating an Amazon storefront also enables you to drive traffic toward your products, while browning both on as well as off Amazon. Here are the different ways that can be used to drive traffic to your store:
– On Amazon:
- If a customer clicks on a Sponsored Brand ad
- If a customer clicks on a brand byline where the product details.
– Off Amazon:
- Display advertisement campaigns (Amazon DSP)
- Social media campaigns
- Email marketing campaigns
Leverage Amazon Storefront with NX3 Corporation
By now we all are quite well aware of the benefits and the consequent success that Amazon storefront offers – and this journey towards success becomes much more streamlined and easier when you have a dedicated team that is invested in researching, executing, measuring, and iterating a cohesive brand marketing strategy; leading to maximize sales.
Get in touch with us at NX3 Corporation where our team of Amazon branding experts and marketers can help you create a unique Amazon storefront that offers an exceptional customer experience, and ensures success.