How to Perfectly Optimize Google Ads Copy in 2022 | NX3 Corp

How to Perfectly Optimize Google Ads Ad Copy

“Great Copy Get Great Clicks“

The one thing that changes the game altogether is your Google Ad copy. Words have the power to make or break a deal and your Google Ad copy has the capability to drive traffic and increase conversion with just a click. Perfecting your Google Ad copy is essential to optimize the Google Ads campaign.  Before diving deep into the world of Google Ads and understanding how to optimize your Google Ad copy, let’s first wrap our heads around what an Ad copy is. 

Think of a copy like a written version of a salesman’s pitch. Every word, every sentence, and every bit of punctuation has a meaning and serves a purpose. A sales copy is written to target a specific need or create a sense of urgency, fear, or longing, or hit a desire that appeals to the customer. It’s written with the customer in mind. How they think, behave and approach their buying or selection decisions.

A perfectly written ad copy pushes you to make a decision, right when you read it. And in the case of Google Ads, the action required from the reader or the user is just a click. A click that leads to conversion.

Here are a few tips that you can follow to achieve perfect Google ads optimization and reap the best benefits out of it.

Match the Copy With The Search Term

If your Ad copy and the search term are unrelated, your Google Ad copy is a total waste of words and your investment. One of the first rules of creating optimized Google Ad copy is to focus on the headings. They are crucial and potentially make or break the deal. Your headings within the copy must correlate with the search terms or keywords that you are targeting with your Ad campaign. Your heading 1 must contain the primary keyword that you are targeting, so when the user sees the search term related to what they are looking for, they’ll click on the Ad copy without going into the body of the Ad. One thing to keep in mind here is that keyword stuffing might also result in wasting your ad copy and making it look unreliable. Always use the keyword appropriately and in the right places to increase the chances of holding your target customer’s attention.

Focus on Customer Outcomes

Google Ads is all about results. When you begin your Google ad product listing optimization, it’s important to know what you expect from your campaign. Every strategy requires some sort of estimation regarding the results you anticipate from your campaign. Either you want to drive more traffic to your website, or increase sales, or you simply want more conversions. The expected outcome of your campaign makes it unique to one another. So, when you are writing your Google ad copy, keep that specific customer outcome in mind. Your copy will be tailored according to the specific outcome you aim to achieve with your Google shopping ads optimization campaign. 

Relevance is the key

You can beat about the bush all you want and dance around the real topic with flowery language and unnecessary fluff, but it will still not reap the same benefits that you are seeking with your Google Ad copy. Relevance is the key. Remember that your Google Ad only shows up when someone on the internet types in a specific keyword or phrase on Google. This means that you are supposed to be very specific in what you want to show when they search that keyword. 

Add a CTA that Matches the CTA on Your Website

The purpose of a Google Ad copy is to invite clicks and take the user to the website so they can go through the sales funnel and convert. So, the ultimate goal of an Ad copy is to make the user take an action. Certain words like “Call now” or “Get x% discount now” create a sense of urgency in the customer and make them take action. Be appropriate and relevant in your CTAs and craft them to leave an impact.

Keyword Match (Broad Match, Phrase Match, Exact Match)

Keywords are words and phrases that are incorporated in your Ad copy to match the ad with the search queries and terms that people are generally and most commonly searching for. How close you want the keyword to match with the common search query dictates the effectiveness of your Google Ad copy. You could use a broad match to serve your ad on a wider spectrum of Google search or you could go for an exact match to zero in on a specific user or group of users. Another type of match is the phrase match where ads show on searches that include the meaning of your keyword. 

Optimize Your Ad Copy with Action Verbs

It’s always good to avoid passive voice when writing an ad copy. You want to sound reliable, approachable, and sincere in your ad. And so, sticking to active voice and action verbs wherever possible engages the customer more than the passive voice. Using short, crisp, action verbs in your CTAs tells people what they have to do and increases the likelihood of positive action on their part.

A/B testing multiple variations of your ad copy

You can hire the greatest of copywriters to write your Google Ad copy but you’d still have to test the efficacy of your Ad copy. The best way to do it is by creating multiple copies of your ad and checking their effectiveness by running each of them for some time. The ones that are performing the best for you can be your leading copies and the remaining can be taken off or paused. 

Break Down Your Ad Copy into Key Factors

No one has the time or energy to read through long, running phrases and large paragraphs that don’t seem to end anywhere. People these days prefer short versions of everything online and the saturation of online content makes it imperative to keep your ad as brief and impactful as you can. The ultimate purpose of your Google Ad copy is to connect with your target audience. While there is no right or wrong with how to do that, there are ways you can hit the right spot and convince your customer to do business with you. One way to do it is by breaking down the main parts of your ad. We suggest you break it down into Product Features, Value Proposition, and a Call to Action. 

Product/Service Features

The first part of your Google Ad copy may contain the product or service feature that you intend to advertise and promote. 

“Home consultation with ABC Clinic”

Value Proposition

The second part of your Google Ad copy may include the specific benefit you are offering to your customers.

“Avail free health checkup with every sign up on our health App”

Call to Action

The final part of your Google Ad is the Call to Action where you prompt your customer to take a specific action.

“Sign up today” or “Call now”

Final Note:

Google Adwords Campaign Management is crucial to the promotion and ultimate success of your business. Designing a result-oriented Google Ad copy sits at the very center of your Google Ads campaign structure and dictates the success and effectiveness of your campaign. Optimize your Google ad campaign by working with a team of experts who excel at crafting winning Google ad copies and watching your business flourish like never before.