How to Significantly Improve Conversion Rate

How to Improve Conversion rate?

You have put so much into this project and if you are not getting the ideal amount of traffic on your website, what good is the investment for? But even if you are getting the traffic you desire, if the visitors aren’t filling out forms, interacting with the websites, or becoming your customers, your website is just a visiting place for people, but not the place where people are going to convert. 

To get the most bang for your marketing buck, optimizing your website for improved conversion is the key to getting more traffic influx.

What Does Conversion Rate Optimization Mean (CRO)?

Now that we’re on the subject of improving the conversion rate on your website, here’s the real talk. Anyone with even the basic knowledge of digital marketing knows that online conversions are like the bread and butter of any online marketing campaign. But without optimizing your conversion rate, your digital marketing campaign is just as ineffective as you having no campaign at all.

So let’s just understand what conversion rate optimization means? To put it simply, it’s a marketing optimization process that is designed from a set of frameworks with the end goal to increase the percentage of visitors on your website who complete their journey as you intended. 

The whole process involves understanding the visitor in terms of its behavior and analyzing the motivational factors that bring them to complete the website’s goal i.e., to convert.

However, there is no size that fits all. Every conversion optimization is tailored according to your business size, nature, market segment, and the demographics of your visitors. So, to make things easy for you, we have put together a list of highly effective and proven strategies that increase conversion rates and bring potential visitors to your website. 

How to Improve Conversion Rate Significantly?

Shorten Forms

Modern times have brought in increased opportunities for people with decreased attention span. The online world is expanding at such a rate that internet users have to keep up with the development of the internet world by keeping their focus limited and quick on things that they stumble upon. Brands that understand that excel in their marketing game by keeping their processes quick and simple. Filling up forms is one of them. Long forms are daunting and can sometimes be off-putting. It’s a general behavior that people only fill forms halfway and then resign from the activity and move on to another website with lesser requirements to complete a particular task. If you keep your forms short and simple, ask only for basic information and then leave the option of filling up the rest of the form sometime later may give you a better chance to bring your visitor to the end of their journey and convert. Follow the tips below:

• Capture all the data you need by only asking relevant questions. 
• Add page breaks and keep a progress bar to let the visitor know how far they have made so they don’t abandon the process
• Utilize the matrix field to ask several questions at the same time. For example, include a matrix of the “very satisfied” to “strongly disagree” scale. 
• If the form can not be shortened in any way possible, go sideways with horizontal options. Give the appearance of a shorter form instead of shortening the form.

Add Testimonials to Website

People believe in reviews and testimonials more than your word on a product you’re selling or a service you are offering. Imagine walking down the street and being approached by someone who randomly wants to sell a product to you. Would you buy it just by trusting his words? While the product may be good and the person may be a reliable seller, you won’t trust their word unless another person vouches for it or gives you a positive review about them. Testimonials on your website serve the same person. Oftentimes, people skip through the main information you have written on your website to read testimonials that your previous clients or customers have left on your website or your page. Ask every satisfied customer to leave you a kind testimonial and publish it on your website for new visitors to build trust. 

Track Users

No, we are not asking you to cyber-stalk every user that visits your website. User tracking is simply processing and analyzing the behavior of your website visitor. Where on the website they are clicking, how much time they are spending on a particular page, how many pages they are opening, how deep are they scrolling, what are their navigation patterns and what’s prompting them to abandon their visit are all part of user tracking. There are specialized tools that give you in-depth and quality information on your user’s behavior that may help you optimize your conversion rate better.

Add a Chat Option

Ever seen those pop-up chat windows that go ding-ding as soon as you arrive on a particular webpage? Those aren’t just for a show. Adding a chat option on your website can give your visitors the option to connect with you in real-time without having to go through the daunting process of contacting you through email or contact-us forms. So if they have any lingering doubt or question that keeps them from completing their journey on your website, having a chat option will nip this problem in the bud and immediately boost your online conversions.

A/B Testing

A good copy is like that well-mannered concierge at the hotel whose immaculate mannerism and top-notch service pre-builds the impression of the place for the guest before they even enter the hotel. If you get your headline right, you are pre-building the impression of your website before the visitor even peruses further. But how do you know if you have got it right? A/B testing is the solution. With this specialized test, you can discover the right length, tone, and use of statistics in your copy that can compel the visitor to read it completely and go further without losing interest.

Keep landing page Clear, concise, and easy to navigate

What are the chances of you staying on a road that is crowded with unnecessary distractions and roadblocks? You’ll find a detour in a flash and vow to never go down that road again. That’s the same with a website too. If your website pulls you into too many distractions, unnecessary directions, an unreasonable amount of CTAs, ambiguities, and roadblocks that prevent a visitor from smoothly navigating towards the ending, your website has failed to attract a potential customer. Make sure your landing page is clear, simple, easy to navigate, and contains key information and content only. Remember, from the moment a visitor enters your website to the point when they fill up the form, it should be a smooth sail for them.

Customize Your CTAs

If there is one thing you need to grasp about effective communication with a potential customer, it’s talking “to” them, not “at” them. No one wants to be ordered or commanded like “Sign up” or “Give us a call”. You have to truly engage them with your copy. Think from their perspective and read your copy accordingly. It was you in their place, what would you rather do if you read something like “Call us” or “Start trial”. Try something like “Yes, I am with you, but tell me more” or “Are you with us so far? Interested to know more?”. Give your visitor an option, instead of commanding them to take an action. 

Offer Money Back Guarantee

No one wants to walk away from a money-back guarantee. We are all risk aversive when it comes to shopping for things or shelling out money for a service. A storm of doubts begins to invade our minds, affecting our judgment and shaking our confidence in our purchase decision. Up until we sign the money-back guarantee and poof! There goes all the doubt. You can add a money-back guarantee on every or some of your key products or services to help assuage their fears and prevent boost online conversions. And if you are thinking that offering a money-back guarantee will adversely affect your sales, let us assuage your fear by telling you that the chances of a customer asking for their money back are next to none. It’s a win-win for you, instead. You don’t just gain a customer, you get their trust as well. 

Add a Countdown Timer

No one wants their hard work to go to waste. Imagine a visitor on your website shows interest in one of your products or services. They proceed to the checkout process and start filling out forms and stuff. If you add a timer on the whole process, they’ll become anxious and would want to rush to the competition of the process for the fear that they’d lose all the data they just put in if the timer runs out. Creating that sense of urgency may lead to a higher conversion rate.

Tracking Conversions

Once all conversion rate optimization strategies are in place, it’s always wise to go back and track the fruit of your hard work. Tracking conversions doesn’t just give you an insight into the success of your conversion rate optimization techniques, it also pinpoints where the install or purchase came from. This helps determine the quality of the source and gets you a better understanding of the performance of your campaign. 

Conclusion

Running an online business is not an easy feat. It requires a monumental effort on the part of business owners to keep it running and generate revenue as well. With new and improved ways being introduced in the online marketing spectrum, it’s also becoming imperative to keep up and reap the benefits before your competitor leaves you behind. All this and more can be achieved with considerably less effort if you have a smart and effective online marketing strategy in place. Conversion rate optimization is one of them and gets you impressive results in less time. So if you are running an online business and want your website to have more visitors who stay and convert, focus on optimizing their experience on your website. The better size fits you, the longer they stay and at the end of the day, you’ll be going home bagging more conversions than you ever thought of.