You might be feeling overburdened after experimenting with various marketing strategies for years. Perhaps it’s time to experiment with something novel and fun, like real estate SEO!

This approach can do wonders for your real estate SEO Company. How? Improved search engine results pages (SERPs) will increase visitors.

This implies that more potential customers can find you quickly when browsing on their phones or laptops to learn more about the items or services you offer.

Real estate SEO also assists in generating leads that, with the right direction from a professional qualified to convert them over the phone or email, may eventually result in paying clients.

Many SEO for real estate agents mistakenly think that setting up an official website is enough to put themselves in front of the people they wish to attract. However, far too many real estate websites are only crawled and never indexed.

Table of Contents

What is real estate SEO?  

Instead of using paid online advertising like Google Ads, SEO for real estate is a strategy to make your online content more appealing to users through organic search results. Content on your website, social media platforms, and mobile apps are all examples of content you may optimize for search engines. In the early days of SEO, ranking well meant putting a lot of emphasis on keywords and links in your content. The most crucial aspect of user experience design right now is helping to meet your users’ needs.

Remember that SEO is a long-term plan, so don’t expect results immediately. Instead, consider real estate SEO as a tool to reach your company’s current and future objectives. There is no surprise that many businesses focus their SEO efforts on ranking on Google, given that it held 88.83% of the US search market share in April 2021. But bear in mind that there are other search engines worth optimizing for besides Google.

Microsoft Bing and Yahoo are well-known search engines with 5.47% and 3% of the market share, respectively. Despite having less traffic than Google, these other search engines have an advantage in that there is less competition, which increases your chances of ranking on Bing and Yahoo.

Can We Do SEO For Real Estate Through Google My Business?

Google My Business was released in mid-June to assist professionals, including real estate agents SEO. In summary, it’s a new platform that makes it simple to add your real estate business hours, corporate photographs, and information about your services while managing all of your Google accounts in one location. This will not only increase the visibility of your Google+ profile and help you rank higher in organic searches.‍

How to Get Started with Google My Business

You can head directly to the Google firm homepage and select the “Get on Google” button in the top right-hand corner to log into your current Google account if you’ve already created a Google+ account for your company or even validated your firm with Google. You’ll be directed to a map with a search box above it where you may enter a company name or address. You may search for your company using one or both of these and then you can “claim it,” allowing you to edit its details on your Google My Business page along with your Maps listing.‍

Use the search bar to find your business.

Don’t worry if you haven’t confirmed your business on Google, set up your Google+ account, or add your business to Maps: You can easily change your information and optimize everything by following the step-by-step guidelines provided by Google My Business. The steps to fully set up your business on Google are listed below:

1. You can still start from the Google Business home page if you don’t have a Google account. Not to worry; it only takes a moment.

2. If you already have a Google account set up but haven’t started your Google+ page, click the settings symbol (it looks like a small gear in the upper-right corner) when you get to the map page and choose “Create a new page.”

3. This takes you to a screen where you can choose whether you run a “Storefront,” “Service Area,” or “Brand” sort of business. Select “Brand.”

4. On the following page, you may create your Google+ account by first entering your company name, website address, and the type of page it is (choose “Product or brand”).

How SEO Real Estate Works To Increase Search Visibility?

Being visible online is crucial to the profitability of an SEO real estate business as more and more realtors invest in SEO. Here are a few justifications for why you should begin developing your real estate SEO strategy.

Increase traffic and revenue.

The key advantage of having a solid SEO plan with top-notch content is that it can increase your inbound traffic. In addition to increasing your traffic, adding pertinent content and keywords can also help you draw in more of the right audience, who are more likely to become customers. You can convert this traffic into new revenue with the appropriate conversion points.

Boost brand awareness

Additionally, high-quality SEO content positions your company as a go-to authority, which increases audience trust. Every time someone reads your material and finds something useful, they favorably connect with your business and raise brand recognition. Additionally, increased brand recognition raises conversion rates even higher.

Improve brand protection

Because you have more control over how your brand is portrayed online, SEO also provides brand protection, which may not be as visible. For instance, if you participate in an affiliate program, SEO can help safeguard your brand. These programs are a tried-and-true approach to boosting revenue, but since you have no control over how affiliates promote your brand, you should be careful not to let them dominate traffic to your brand keywords.

On What Stage Of Business Will You Need Real Estate SEO Services?

Despite your company’s success, you will need assistance with many other crucial issues, so you need real estate SEO experts specializing in real estate website SEO.

For guidance on how to circumvent discriminatory housing restrictions and to comply with NAR advertising policies for digital services advertising, for instance, you need real estate and SEO specialists.

You may build more enduring relationships with recent and potential homebuyers when you have a strong real estate SEO staff (and strategy).

In addition, you need the greatest real estate marketing plan to establish your business or real estate SEO agency’s standing in the industry.

The following are some more justifications for real estate search engine optimization spending:

– A higher search engine ranking for your website and a position above the competition

– Increased organic traffic from your intended market

– An increase in qualified organic leads.

– More sales and inquiries

How Does a Real Estate SEO Expert Work?

When managing SEO for real estate websites, we take a specific approach to ensure everything is done correctly. Our real estate SEO procedures are outlined in the six phases below.

Step 1: Finding and Analyzing Competitors

Engaging the top real estate SEO team may be the best action if you’re wondering why you appear to be slipping behind as your competitors soar. Our team will examine the strategies used by the opposition, including their use of SEO keywords for real estate, backlinks, and content quality.

With the knowledge we have obtained, we will create higher-quality content and create a top-performing website to improve sales, qualified leads, and organic traffic.

Step 2: Technical SEO Audit

A technical SEO audit can determine how well your website is optimized to deliver the best user experiences. We can improve your site’s aspects to ensure the greatest performance by assessing factors like indexing, site speeds, page loading speeds, hosting features, responsiveness, and mobile friendliness.

Step 3: Zero-Down on the Keywords

For your target audience to reach your sites, you must rank for the appropriate keywords, which are significant ranking variables in SEO.

We perform thorough keyword research to increase the likelihood that your pages will rank well on search engine results pages (SERPs) by ensuring that the keywords you select correlate with the terms used by your audience in their online searches.

Step 4: Optimizing Google Business Profile

To better integrate business profile management with Google Search, Google Maps, and other relevant products, Google changed its name from Google My Business to Google Business Profile. Google has also made several new capabilities available to businesses to help them reach their target market and establish relationships with the people who matter most.

Step 5: Optimizing Content

Material optimization entails the creation of material and its customization in a way that facilitates online users’ discovery of your web pages.

In this instance, the page titles, Meta tags, Meta descriptions, picture and listing descriptions, and links will all contain the appropriate keywords. Excellent results and higher rankings on search engines are guaranteed with the proper optimization and formatting.

Step 6: Manual Blogger Outreach for Authority Link Building

Link development is crucial for establishing brand trust and establishing your real estate website as an authority.

We take a more focused strategy than other real estate SEO experts. Although it may not appear the simplest option, manual blogger outreach ensures that we will contact more reliable websites, guaranteeing better results over time.

How to Do SEO for Real Estate Investors to Attract More People

1. Analyze your SEO competitors  

You must conduct a competition study to identify your SEO rivals because they can vary from keyword to keyword, even if you are well familiar with your industry’s competitors. Analyze what works and what doesn’t for your competition once you know who they are. What sort of content, for instance, do they publish? How are their websites and pages organized? You have a solid foundation to develop your approach if you research them and learn from their successes and failures.

2. Do your keyword research  

You need to determine the keywords your potential clients are entering when they begin their home search if you want to rank well on search engines. Based on the search volume and competitiveness for each phrase, you must determine which terms can be successfully targeted. To find the top keywords your rivals are ranking for, use an enterprise SEO platform like Siteimprove SEO. It can also help you determine which keywords you are already ranking for, which are excellent places to start because they are low-hanging fruit.

3. Look for long-tail keywords opportunities 

A popular or high search volume does not automatically equate to a good SEO keyword. A particularly precise keyword or phrase is known as a long-tail keyword and typically has a low search volume. Long-tail keywords tend to be more specialized but are also considerably less popular, making it easier to dominate results if you locate one highly relevant to your audience.

4. Create good quality content with your clients in mind 

As was already stated, the major objective of SEO should be to make it easier for website users to find what they’re looking for. The king of SEO is content; thus, producing high-quality content should be your main goal. It would help if you chose a researched keyword to focus on for each web page, but avoid overloading the text with this term. Instead, it would help if you concentrated on creating material that will be helpful to your future clients while using the keyword to keep you on topic. The most useful content will respond to their search query and offer perception and knowledge they can’t get anywhere else.

5. Perform a full technical audit of your site  

You must first have a thorough understanding of how technically optimized your website is before you can launch a real estate SEO campaign for real estate SEO investors. Check for the following components on your website:

– Response codes 503, 505, 404, 401, and 410

– Internal linking, orphan pages, and website structure

– Problems with canonical and hreflang tags

– Issues with duplicating URLs and content

– Setting up XML sitemaps and robots.txt files

– Web Safety (SSL accreditation)

– Negative SEO or negative backlinks to your website

What is the ROI of real estate SEO Services?   

According to a study, organic search generates 300 percent more traffic than social networking. Furthermore, according to a survey performed on Twitter, 49% of marketers say organic search has the highest return on investment (ROI) of any digital marketing strategy.

The statistics demonstrate that SEO increases traffic, which boosts earnings. However, real estate SEO services are a long-term strategy, and its effects may not become apparent for several months. Even though you won’t get a return on investment as quickly as you may with paid advertisements, persistence and time will allow you to connect with some of the millions of users who check in every day.

What Are the Most Searched Real Estate SEO Keywords

These are the top real estate SEO keywords for finding sellers in 2022:

Selling a house (8K)

Cost of selling a house (4K)

How to sell a house by owner (4K)

Taxes on selling a house (4K)

Capital gains on selling a house (3.6K)

How much does it cost to sell a house (3.6K)

How to sell your house without a realtor (2.9K)

What Things Are Required To Do Real Estate Website SEO

The truth about SEO advice for real estate websites

– Always start with keyword research.

– Coming up with the ideal content approach.

– Establishing a solid link network.

– Be the best with on-page SEO.

– Create a renowned brand.

– Make use of local digital PR.

– Ahrefs (paid)

– Keywords Everywhere (paid)

Final Verdict

Your real estate marketing strategy needs SEO. It’s a tried-and-true strategy for increasing local clientele and staying one step ahead of the competition.

Your chances of ranking higher in search engine results pages and increasing your website’s visibility in the search engines to generate more leads can be improved using the strategies and tricks described in this article.

However, it’s crucial to remember that results might not always show up immediately. As a result, your real estate lead generation plan needs to be continuously reviewed until it works. If you want to get complete digital marketing services, fill out our contact us form so that we can reach you.

Maximize Your Online Presence with Real Estate SEO Services