Which Attributes Describe A Good Landing Page Experience?

The experience of visiting your website can definitely make or break your business’s impression as it serves as the most potent focal point of your marketing efforts, and if we talk about marketing methods and techniques, we see no end to where these efforts are going as marketers are bringing innovative ideas to promote businesses. 

The digital side of this world is moving fast and every day users are experiencing something new, something different; and when it comes to websites, visitors have high expectations. 

How do you meet the expectations of your visitors in this fast-paced digital trends of today? You need to first understand which attributes describe a good landing page experience? 

Let’s understand the user experiences along with which attributes describe a good landing page experience. 

What Is User Experience? 

The goal of user experience (UX) is to have a complete awareness of people, their needs, values, abilities, and restrictions. It aims to deliver a satisfying experience that maintains customers’ loyalty with the product or services. Furthermore, a well-defined customer journey on your website that enables company’s success is made possible by a meaningful user experience. 

In simple words, user experience refers to a person’s overall impression of your website including how easy or enjoyable it is. Making it as easy as you can for your visitors to achieve their goal, is the main objective here – but remember, only if your customer’s demands are addressed, only then will you see the conversion you want. 

What is Meant by a Landing Page Experience? 

The appearance, experience, and expressions that your website conveys to the visitors is known as the landing page experience. Your objective and goals for the page will determine the experience you build there. 

For instance, if you wish to promote your landing page via social media platforms then you need to make sure that the landing page is responsive and easily accessible on mobile phones. 

Social media platforms like Instagram or Facebook are usually used on mobile phones and visitors from social media do not open their social media apps to see your landing page, so making your landing page attractive, engaging, and highly responsive will attract them to have a look and in that way, you can also bring-in traffic to your website. 

On the contrary, websites that have high user traffic, such as Google Ads and search engine optimization (SEO), drive users who intend to land on your page. Therefore, to make an informed decision to purchase, website visitors will need as much as possible information. When creating a landing page experience, you should first consider your audience and the channels they use to find you, whether it’s search engine optimization, social media, or paid search. 

Moreover, with a well-developed landing page experience, you have to be precise, prominent, and well-defined for your users, by displaying what you expect from them and what services or products you provide. These are the factors that play a very significant role in establishing and maintaining the landing page experience, while also helping in calculating your quality score. 

Which Attributes Describe A Good Landing Page Experience? 

A good landing page experience will help potential customers fully understand the benefits of your products or services, so they can opt for it wisely. And if you are focusing on gaining more conversion rates then adding a call-to-action button can help you with that – as CTA will direct your potential customers to your website through which you can give them the landing page experience you intend to deliver. 

A good landing page should have all the attributes mentioned below, that will give a good user experience: 

• Content should be relevant and original 

Make sure your content is appropriate, unique, and relevant if you want to create a great landing page experience. One of the essential characteristics of a strong landing page experience is content relevancy. 

The keywords and more importantly, the search term that brought the visitors to your page should be clearly visible on your landing page. In fact, increasing relevance by including the exact search query and keywords on the page can boost your website to the top of google analytics. 

• Easy to navigate 

You should make sure that the visitor can quickly navigate across your page once they arrive. You should make sure that it’s simple and user-friendly for them to find the offer that led them to the landing page. Also, avoid distractions on your landing page. A distraction can be anything that stops the user from completing the desired action. 

Moreover, adding a call-to-action button can be very easy and useful to navigate your users to the website. But make sure with the call-to-action button, your website should directly land on the page which is connected with the button. This increases the user experience and is one of the attributes of a good landing page experience. 

• Be transparent in your approach 

Users prefer to do business with honest and trustworthy companies. Make sure your approach is open and honest so that users can start to trust you. Make sure that people can find your contact information easily. 

To be more transparent and improve trustworthiness, make sure to add an authentic email address and phone number, as well as the address of your workplace and a link to all the social media channels. 

The more you show your authenticity of yourself, the more potential customers you will gain as they will begin to trust you. 

• Less loading time on the landing page 

There is nothing worse for a user when they have to wait for a long time to see the website load. 

Think that you clicked to visit a website and it took too long to be displayed. What will you do? Will you wait or just bounce away? 

In almost every case, people do not wait around for your landing age to load slowly, and if it will take too long then they usually leave. This can also decrease the quality score as well as the landing page experience. 

To improve this you can use a tool called ‘Page Insights’ to evaluate the loading speed of your website and to see which areas need improvement. 

Conclusion 

A landing page is the identity of your website and the way to show your business approach, so which attributes describe a good landing page experience is very much important to consider. 

Furthermore, to have an attractive and defining landing page you can use SEO services and marketing guides from known and trustworthy marketing agencies like NX3 Corp because we have years of experience in maintaining and managing websites, marketing processes, and SEO services. 

Call one of our representatives and they will guide you through how you can give a good landing page experience to the users.