Why Do Search Ad Extensions Matter? – Here’s Why..

Advertising in this generation requires techniques and innovation because everyone wants to appear in front of the world to showcase their businesses and the product or services they provide. One of the most used options for advertisement is Google Ads and when it comes to advertising on google, you will find many different options to choose from for advertising. 

The Google Ad extension can help you improve the exposure and presence of your ads if you use Google Adwords as part of your marketing strategy.  

You may maximize your Google Ads budget by learning how the different Google ad extension kinds differ from one another. 

Search Ad extension is one of the most important aspects of Google Ads but why do search ad extensions matter? And who would you know that you are using these extensions to their fullest potential?

What Is Search Engine Marketing?

When a user performs a query relevant to the advertiser’s business, search adverts will show up in the search results. A Text ad, which is a brief advertisement that displays above or below the organic listing on a search engine result page (SERP) is the most frequent kind of search ad. This advertisement comes in PPC services and is also known as sponsored advertising and cost-per-click marketing. These ads are primarily displayed in the organic search results and are usually titled ‘sponsored’ or ‘ad’. 

When it comes to search engine marketing, it is a form of online marketing, which targets and focuses on potential customers who are actively searching for products or services your business or company offers.  You can increase the chances that someone will click on your ad and be directed to your website by marketing adverts that are related to the user’s search query. Through search engine marketing, you can increase your brand awareness, and reach as many as potential customers and it can be a source to generate high traffic on your website. These SEM services can be taken from an experienced marketing agency that will make sure your business’s ad is reachable to as many potential customers as possible and NX3 Corporation is one of those agencies providing promising services to their clients. 

What Are Search Ad Extension? 

By using a search engine ad extension, you can add more links to your search advertising. These links can offer more details about your company such as its location or operating hours. These ad extensions can also add links that can take the user to specific web pages like a product page or contact page. 

Additionally, your potential customers can directly call you from your ad through the call button added with the help of search ad extensions. Generally, these extensions can improve the visibility of your ads and can increase click-through rates. Location extension, call extension, sitelink extension, and promotion extension are just some of the numerous varieties of search engine extensions. Every extension has its specialty and serves different purposes but if these extensions are combined, they will work more effectively on ads and can improve search engine marketing.  

Why Do Search Ad Extensions Matter?

Making your brand more visible is essential to attracting visitors to your website because the average online attention span is less than 9 seconds. By running an ad through a google ad campaign, your ad is already in a discriminatory position on the SERPs, and by adding an ad extension to these ads gets more prominent and bigger. These ad extensions will add additional features to your ad which are not available in a typical ad. 

You may increase the visibility of your brand in the SERPs by using Google’s ad extension. Because of ad extensions, you can create informative and longer ad content competing with your competitors in advertising and it will surely give you organic search results. When implementing google ads, ad extensions, marketers notice a significant rise in CTR of a few percentage points. 

Another reason why search ad extensions matter is that they allow you to display your location on Google maps and your phone number as clickable features. It means the more information you show, the more convenient it is for the user to get in touch. Moreover, ad extension can help in boosting brand awareness even when the conversion isn’t immediate which may result in future organic conversions. 

Types Of Ad Extensions 

There are many different types of ad extensions that can make your search engine marketing more effective and result giving and you can achieve different objectives from each of the ad extensions. It can also improve click rates and can drive conversions. 

Some of the Ad extensions are: 

• Sitelink Extension 

Sitelink extension is the most popular and used ad extension providing great results in the ads. This extension allows you to add four different links in your ad which means because of this extension you can increase the click rates of your website as the user can click on each link which will take them to the different pages of your website. 

• Callout Extension 

This extension from Google Ads helps you to add additional information to your ad. This means by using this extension you can concisely define the features of the product or service you are providing while being relevant about the description is a must-rule to follow in this extension. 

Callout extension also helps in standing out from the competition to give potential customer information about the services you offer. 

• Lead Form Extension 

This is one of the useful google ads extensions and it is mostly used while providing SEM services as asked by the client. In this extension, you can collect leads directly from the ads as this helps in capturing potential customers by the interest they show while watching your ads. 

Lead form extensions allow you to take information about your customers like their contact, name, email address, or phone number. You can also collect future information like your customer’s job title or company size. Using this extension, can improve your ads perforation and can increase leads. 

• App Extension 

If you want to increase your downloads through ads, then an app extension is one of the best extensions you can use. It allows you to directly download the app with just an ad and in this way you can effectively increase the app’s download. To make it more compelling, you need to add a call-to-action and clear screenshots or videos about what the app is providing.

Benefits of Ad Extensions

Ad extension can be very beneficial in your search engine marketing as well as while running a google ad. Some of the benefits of ad extensions are: 

• Improvement in the visibility of the ad. 
• Ad rank can be improved 
• Engagement for users to click the advertisement 
• Increased CTR
• ROI improved 
• High-quality Ad copy 
• Quality scores can be enhanced

Need Help With Selecting Ad Extensions In Your Ad Campaigns? 

The reason why do search ad extensions matter is that it all depends on the intensity of the advertisement you want to present in front of your customers. However, running ad campaigns needs time and expertise because one wrong move can ruin the whole ad campaign. 

NX3 Corporation has years of experience in providing digital marketing as we know how to manage all the advertisement campaigns and which ad extension can result in better outcomes in your ad. Don’t hesitate to reach out for help because catering to your digital needs is our primary goal.