SMM
Veritas - SMM
Objective
We created a social media experience for Veritas to create an on-line community for veterinarians to build awareness and customer engagement.
Creating an on-line community for veterinarians helped Veritas successfully:
- Share information on eLearning, news, and animal care
- Build brand trust that leads to an increase in sales
- Generate leads by driving website traffic and promoting email subscription
- Offer discount codes specific to each channel to determine strength of particular on-line communities
Execution
Users who completed a certification in the Veritas Basic or Advanced Life Support course were given the option of posting their badge to their social media profiles, letting others know they were certifies in CPR through Veritas.
Results
Through targeted social media campaign our team was able to produce:
+10,000 audience engagement
+200% followers
